{"id":169,"date":"2021-08-11T09:00:00","date_gmt":"2021-08-11T07:00:00","guid":{"rendered":"https:\/\/the7.io\/elementor-starter\/?p=169"},"modified":"2021-08-11T12:07:18","modified_gmt":"2021-08-11T10:07:18","slug":"co-creating-age-inclusive-products","status":"publish","type":"post","link":"https:\/\/heroesproject.eu\/ro\/2021\/08\/11\/co-creating-age-inclusive-products\/","title":{"rendered":"Co-crearea produselor care iau \u00een considerare v\u00e2rsta"},"content":{"rendered":"<p>Implicarea timpurie a utilizatorilor dvs., \u00eencep\u00e2nd cu faza de proiectare, este un pas cheie pentru dezvoltarea de produse sau servicii incluzive. Afla\u021bi mai jos mai multe despre ce \u00eenseamn\u0103 co-crearea \u0219i cum o folosim pentru a dezvolta platforma HEROES pentru recrutarea \u00eengrijitorilor.<\/p>\n\n\n\n<p>1. Ce este co-crearea&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>2. Ce este proiectul HEROES&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>3. Co-crearea unei platforme de recrutare incluz\u00e2nd v\u00e2rsta pentru \u00eengrijitori&nbsp;<\/p>\n\n\n\n<p>3.1. Experienta de co-creare \u00een Rom\u00e2nia&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>3.2 Provoc\u0103ri principale&nbsp;<\/p>\n\n\n\n<p>3.3 Puncte cheie despre ceea ce face un exercitiu de co-creare bun<\/p>\n\n\n\n<p>3.4 Sfaturi practice pentru ateliere de co-creatie incluz\u00e2nd v\u00e2rsta (chei de luat masa)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>4. Concluzii&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2><a><\/a>1. Ce este co-crearea<\/h2>\n\n\n\n<p>Co-crearea este definit\u0103 ca o form\u0103 de inova\u021bie colaborativ\u0103: \u201eideile sunt \u00eemp\u0103rt\u0103\u0219ite \u0219i \u00eembun\u0103t\u0103\u021bite \u00eempreun\u0103, dec\u00e2t s\u0103 fie individuale\u201d. (surs\u0103:&nbsp; <a href=\"https:\/\/fronteer.com\/what-is-co-creation\/\">https:\/\/fronteer.com\/what-is-co-creation\/<\/a>)<\/p>\n\n\n\n<p>Principalele avantaje ale unei sesiuni de co-crea\u021bie este posibilitatea oferit\u0103 participan\u021bilor de a empatiza cu nevoile altora. Odat\u0103 ce participan\u021bilor li se comunic\u0103 c\u00e2teva detalii despre utilizatorul \u021bint\u0103, ace\u0219tia pot discuta diferite perspective pentru a g\u0103si o solu\u021bie. De aceea, o sesiune de co-creare este o situa\u021bie de c\u00e2\u0219tig-c\u00e2\u0219tig pentru ambele p\u0103r\u021bi: utilizator \u0219i participant, deoarece ei v\u0103d contribu\u021bia lor ca fiind apreciat\u0103.<\/p>\n\n\n\n<h2><a><\/a>2. Ce este proiectul HEROES<\/h2>\n\n\n\n<p>Nevoia de asisten\u021b\u0103 medical\u0103 specializat\u0103 cre\u0219te rapid. Aproape 90% dintre responden\u021bii dintr-un sondaj european (Alber, 2004) au considerat c\u0103 sistemele sociale \u0219i de s\u0103n\u0103tate ar trebui s\u0103 ajute persoanele \u00een v\u00e2rst\u0103 s\u0103 r\u0103m\u00e2n\u0103 \u00een casele lor. Pentru a face acest lucru, vor avea nevoie de asisten\u021b\u0103 - rar la \u00eenceput, cu sarcinile zilnice, cum ar fi cump\u0103r\u0103turi sau vizitarea unui medic.<\/p>\n\n\n\n<p>HEROES face ca recrutarea de \u00eengrijitori s\u0103 fie mai rapid\u0103 \u0219i mai rentabil\u0103 prin externalizarea verific\u0103rii candida\u021bilor c\u0103tre asisten\u021bi medicali \u0219i pensionari, care examineaz\u0103 candida\u021bii de la distan\u021b\u0103 \u0219i online. Aceasta rezolv\u0103 problema g\u0103sirii \u0219i recrut\u0103rii unor \u00eengrijitori de \u00eencredere, care nu poate fi rezolvat\u0103 f\u0103r\u0103 platforma HEROES. Platforma este destinat\u0103 oamenilor de toate v\u00e2rstele, concentr\u00e2ndu-se pe provocarea de a g\u0103si \u0219i recruta \u00eengrijitori de \u00eencredere. HEROES ajut\u0103 la recrutarea acestor \u00eengrijitori prin externalizarea examin\u0103rii candida\u021bilor c\u0103tre asisten\u021bi medicali \u0219i pensionari, care examineaz\u0103 candida\u021bii online prin intermediul platformei HEROES.<\/p>\n\n\n\n<p>Platforma HEROES construie\u0219te diverse ecosisteme la nivel de comunitate. Platforma HEROES angajeaz\u0103 direct familiile \u0219i furnizorii de servicii de \u00eengrijire \u00een calitate de recrutor, pensionari \u0219i asisten\u021bi medicali califica\u021bi ca revizori \u0219i, dup\u0103 lansarea comercial\u0103, poten\u021biali \u00eengrijitori \u00een calitate de candida\u021bi. \u00cen mod indirect, vom interac\u021biona cu \u00eentreprinderile locale, furnizorii de servicii de \u00eengrijire la domiciliu, ONG-urile, asocia\u021biile de pensionari \u0219i asisten\u021bi medicali \u0219i municipalit\u0103\u021bile locale, reunind astfel grupuri comunitare diverse \u0219i p\u0103r\u021bi interesate ca facilitatori ai comunit\u0103\u021bilor locale mai conectate, mai diverse \u0219i mai \u00eengrijitoare.<\/p>\n\n\n\n<p>Dezvoltarea unei platforme care s\u0103 deserveasc\u0103 toate aceste tipuri de utilizatori este o mare provocare, deoarece to\u021bi au nevoi \u0219i niveluri diferite de adoptare a tehnologiei. Prin urmare, angajarea utilizatorilor no\u0219tri \u00een faza de proiectare a platformei HEROES este un pas cheie \u00een proiectul nostru, \u00een special util \u00een alinierea a\u0219tept\u0103rilor din cele trei \u021b\u0103ri ale proiectului: Rom\u00e2nia, Austria \u0219i Elve\u021bia.<\/p>\n\n\n\n<h2><a><\/a>3. Co-crearea unei platforme de recrutare incluz\u00e2nd v\u00e2rsta pentru \u00eengrijitori&nbsp;<\/h2>\n\n\n\n<p>Oamenii tr\u0103iesc \u0219i muncesc mai mult dec\u00e2t oric\u00e2nd, \u00een momentul de fa\u021b\u0103 fiind \u00eentre patru \u0219i  cinci genera\u021bii care lucreaz\u0103 cot la cot (surs\u0103: <a href=\"https:\/\/www.weforum.org\/projects\/living-learning-earning-longer\">World Economic Forum<\/a>), cre\u00e2nd oportunit\u0103\u021bi pentru \u00eentreprinderi, angaja\u021bi \u0219i societate \u00een general. <strong><\/strong><\/p>\n\n\n\n<p>Dup\u0103 o via\u021b\u0103 de munc\u0103, pensionarii ar putea avea probleme s\u0103 se adapteze la via\u021ba de pensionar. Nu se mai pot baza pe rutina familiar\u0103 iar oportunit\u0103\u021bile de interac\u021biune social\u0103 scad drastic. Odat\u0103 ce munca este doar o activitate a trecutului, se simte c\u0103 ajutorul lor nu mai este apreciat.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere acest lucru, programele care sus\u021bin includerea persoanelor v\u00e2rstnice dup\u0103 pensionare sunt obligatorii. Indiferent de schimb\u0103rile din via\u021ba lor (pensionare, probleme de \u00eengrijire a s\u0103n\u0103t\u0103\u021bii), persoanele \u00een v\u00e2rst\u0103 ar trebui s\u0103 se simt\u0103 o parte important\u0103 a comunit\u0103\u021bii \u00een care tr\u0103iesc.<\/p>\n\n\n\n<p>C\u00e2nd se proiecteaz\u0103 programe care se adreseaz\u0103 persoanelor \u00een v\u00e2rst\u0103, incluziunea \u00eencepe de la etapa de proiectare. \u00cen\u021belegerea nevoilor \u0219i preferin\u021belor lor, modul \u00een care interac\u021bioneaz\u0103 cu produsele sau serviciul dvs. sau nivelul lor de interes \u00een utilizarea acestuia sunt esen\u021biale pentru un design de succes.<\/p>\n\n\n\n<p>Credem c\u0103 angajarea persoanelor \u00een v\u00e2rst\u0103 \u00een proiectarea serviciilor dedicate acestora este un pas important c\u0103tre o lume incluziv\u0103. Nu ne putem a\u0219tepta s\u0103 \u00een\u021belegem fiecare nevoie. Putem empatiza, dar cel mai bun r\u0103spuns la problemele care apar \u00eel g\u0103sesc membrii grupului \u021bint\u0103. \"Cum pot ajuta?\" ar trebui s\u0103 \u00eenlocuiasc\u0103 \u201e\u0218tiu ce \u00ee\u021bi lipse\u0219te\u201d. Cer\u00e2nd mai mult \u0219i presupun\u00e2nd mai pu\u021bin, poate invita oamenii la o discu\u021bie incluziv\u0103, \u00een care nevoile \u0219i g\u00e2ndurile lor sunt ascultate.<\/p>\n\n\n\n<h3><a><\/a>3.1. Experienta de co-creare \u00een Rom\u00e2nia<\/h3>\n\n\n\n<p>Am organizat 3 ateliere \u0219i 3 \u00eent\u00e2lniri individuale \u00een Rom\u00e2nia, Timi\u0219oara. Am reu\u0219it s\u0103 interac\u021bion\u0103m direct cu 14 persoane, cu o v\u00e2rst\u0103 medie de 55 de ani, majoritatea cu experien\u021b\u0103 anterioar\u0103 \u00een \u00eengrijirea altora fie \u00een sistemul de s\u0103n\u0103tate, fie acas\u0103. Fiecare atelier a fost conceput pentru un anumit tip de utilizator: recenzori mai \u00een v\u00e2rst\u0103, asisten\u021bi medicali recrutor \u0219i recrutori de familie. \u0218edin\u021bele individuale au fost rezervate recrutorilor de organiza\u021bii. \u00cen ciuda situa\u021biei pandemice, am reu\u0219it s\u0103 ne \u00eent\u00e2lnim \u00een persoan\u0103 cu to\u021bi participan\u021bii no\u0219tri \u0219i acest lucru a contribuit pozitiv la interac\u021biunea de grup.<\/p>\n\n\n\n<p>Fiecare atelier de co-crea\u021bie a urmat o structur\u0103 similar\u0103 bazat\u0103 pe patru componente principale:<\/p>\n\n\n\n<p>1. Informarea participan\u021bilor studiului \u0219i solicitarea consim\u021b\u0103m\u00e2ntului,<\/p>\n\n\n\n<p>2. Detalierea proiectului general HEROES,<br>3. Punerea de \u00eentreb\u0103ri cu privire la cazurile de utilizare propuse ale platformei<br>4. Crearea spa\u021biului pentru feedback prin discu\u021bii deschise.<\/p>\n\n\n\n<p>\u00cen Rom\u00e2nia, \u00eencrederea a fost aspectul \u00een centrul aten\u021biei a mai multor participan\u021bi. Pe de o parte, familiile au nevoie de asigurarea c\u0103 odat\u0103 ce recrutorii (profesioni\u0219ti din domeniul s\u0103n\u0103t\u0103\u021bii \u0219i persoanele \u00een v\u00e2rst\u0103) selecteaz\u0103 un candidat, vor fi bine asorta\u021bi cu cei dragi. Pe de alt\u0103 parte, examinatorii (at\u00e2t profesioni\u0219tii din domeniul s\u0103n\u0103t\u0103\u021bii, c\u00e2t \u0219i persoanele \u00een v\u00e2rst\u0103) trebuie s\u0103 fie bine echipa\u021bi pentru a evalua un candidat \u0219i doresc, de asemenea, s\u0103 se asigure c\u0103 au informa\u021bii suficiente \u0219i relevante pentru a evalua aptitudinea unui candidat pentru un anumit caz. Aceste discu\u021bii ne ajut\u0103 s\u0103 \u00een\u021belegem mai bine nevoile \u0219i a\u0219tept\u0103rile utilizatorilor no\u0219tri \u0219i s\u0103 ne rafin\u0103m propunerea.<\/p>\n\n\n\n<p>Pentru a putea \u00een\u021belege nevoile lor specifice \u0219i a avea o interac\u021biune semnificativ\u0103, am \u021binut \u00eent\u00e2lniri individuale cu trei organiza\u021bii diferite de recrutare. Am intervievat o cas\u0103 de b\u0103tr\u00e2ni reziden\u021bial\u0103 privat\u0103 cu mai pu\u021bin de un an de experien\u021b\u0103, un ONG t\u00e2n\u0103r care inten\u021bioneaz\u0103 s\u0103 ofere servicii de \u00eengrijire la domiciliu pentru persoanele cu dizabilit\u0103\u021bi \u0219i un ONG stabilit care lucreaz\u0103 \u00een sectorul de \u00eengrijire de peste 30 de ani, oferind at\u00e2t \u00eengrijire la domiciliu, c\u00e2t \u0219i \u00eengrijire reziden\u021bial\u0103. Chiar dac\u0103 ne-am g\u00e2ndit la \u00eenceput c\u0103 nevoile ar fi u\u0219or diferite, am aflat c\u0103 o problem\u0103 important\u0103 a fost men\u021bionat\u0103 de to\u021bi participan\u021bii: rata de \u00eenlocuire a \u00eengrijitorilor. Exist\u0103 o mare nevoie de \u00eengrijitori califica\u021bi \u0219i motiva\u021bi pentru a asigura sustenabilitatea \u0219i \u00eengrijirea constant\u0103. Toate cele trei organiza\u021bii au considerat HEROES un bun instrument de recrutare care le poate economisi bani \u0219i timp, facilit\u00e2nd accesul la candida\u021bii potrivi\u021bi.<\/p>\n\n\n\n<h3><a><\/a>3.2 Provoc\u0103ri principale<\/h3>\n\n\n\n<p>Av\u00e2nd \u00een vedere calendarul proiectului \u0219i situa\u021bia pandemiei, nu eram siguri dac\u0103 putem organiza \u00eent\u00e2lniri fa\u021b\u0103 \u00een fa\u021b\u0103 \u0219i ne-am preg\u0103tit at\u00e2t pentru \u00eent\u00e2lniri \u00een persoan\u0103, c\u00e2t \u0219i pentru \u00eent\u00e2lniri online. Mai mult, situa\u021bia pandemic\u0103 ne-a \u00eempiedicat capacitatea de a atrage participan\u021bi, astfel ne-am intensificat eforturile de recrutare pentru a asigura un num\u0103r suficient de participan\u021bi.&nbsp;<\/p>\n\n\n\n<p>Chiar dac\u0103 \u00een Rom\u00e2nia conceptul de co-proiectare este unul nou \u0219i av\u00e2nd \u00een vedere c\u0103, \u00een aceast\u0103 etap\u0103, am vorbit doar despre principalele func\u021bionalit\u0103\u021bi ale platformei (f\u0103r\u0103 ilustra\u021bii vizuale), entuziasmul participan\u021bilor a fost palpabil. Sesiunile au fost animate \u0219i pline de informa\u021bii valoroase \u0219i dezbateri viguroase.<\/p>\n\n\n\n<h3><a><\/a>3.3 Puncte cheie despre ceea ce face un exercitiu de co-creare bun<\/h3>\n\n\n\n<ul><li><strong>Motiva\u021bia participan\u021bilor:<\/strong><\/li><\/ul>\n\n\n\n<p>Dac\u0103 participan\u021bii simt c\u0103 sunt aprecia\u021bi pentru via\u021ba \u0219i experien\u021ba lor profesional\u0103, vor fi mai motiva\u021bi s\u0103 discute fiecare \u00eentrebare \u00een profunzime. Mai mult dec\u00e2t at\u00e2t, dac\u0103 participan\u021bii sunt interesa\u021bi de tema discutat\u0103 \u00een atelier, ace\u0219tia pot fi mai implica\u021bi. Mai mult dec\u00e2t at\u00e2t, cunoa\u0219terea experien\u021bei participan\u021bilor dvs. permite facilitatorilor s\u0103 explice anumite concepte \u0219i s\u0103 testeze noi abord\u0103ri utiliz\u00e2nd compara\u021bii relevante pentru public.<\/p>\n\n\n\n<p>A fost u\u0219or pentru participan\u021bii care au avut grij\u0103 de o persoan\u0103 drag\u0103 s\u0103 ne spun\u0103 ce face un bun recenzor, de exemplu, \u00een timp ce tr\u0103iau din propria experien\u021b\u0103 personal\u0103 de a g\u0103si \u00eengrijitorul potrivit.<\/p>\n\n\n\n<ul><li><strong>Adaptarea termenilor pentru participan\u021bi: <\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Chiar dac\u0103 am discutat acela\u0219i subiect, modul \u00een care \u00eel prezent\u0103m este diferit \u00eentre grupuri. <strong><\/strong><\/p>\n\n\n\n<p>Am investit timp \u00een transformarea unor concepte dificile, cum ar fi func\u021bionalit\u0103\u021bile tehnice ale platformei, \u00een ceva u\u0219or de \u00een\u021beles. Niciunul dintre participan\u021bi nu era nativ digital, totu\u0219i profesioni\u0219tii din domeniul s\u0103n\u0103t\u0103\u021bii \u0219i familiile erau obi\u0219nuite s\u0103 foloseasc\u0103 tehnologia zilnic.<\/p>\n\n\n\n<h3><a><\/a>3.4 Sfaturi practice pentru ateliere de co-creatie incluz\u00e2nd v\u00e2rsta (chei de luat masa)<\/h3>\n\n\n\n<p>Sfaturi de planificare<strong><\/strong><\/p>\n\n\n\n<ul><li>Apelurile telefonice func\u021bioneaz\u0103 cel mai bine pentru a prezenta studiul participan\u021bilor<\/li><li>Mementourile dinaintea atelierului fac minuni \u00een stimularea particip\u0103rii<\/li><li>O agend\u0103 clar\u0103 pentru atelier ofer\u0103 participan\u021bilor o \u00een\u021belegere instantanee a ceea ce se a\u0219teapt\u0103 de la ei \u0219i de la timpul implicat<\/li><li>Investi\u021bi timp pentru a traduce materiale \u00een limba local\u0103 pentru un atelier f\u0103r\u0103 probleme!<\/li><\/ul>\n\n\n\n<p>Sfaturi pentru o implementare perfect\u0103:<\/p>\n\n\n\n<ul><li>Alege\u021bi o loca\u021bie incluziv\u0103 (adic\u0103 accesibil\u0103) pentru a satisface nevoile persoanelor cu probleme de mobilitate<\/li><li>L\u0103sa\u021bi timp suplimentar pentru pauze, pentru a men\u021bine participan\u021bii motiva\u021bi<\/li><li>Mul\u021bumirea participan\u021bilor pentru contribu\u021biile lor \u0219i manifestarea recuno\u0219tin\u021bei printr-un dar simbolic are mult impact! Am ales un cadou ieftin, dar semnificativ - lum\u00e2n\u0103ri parfumate f\u0103cute din ulei de g\u0103tit reciclat, realizate de un grup de persoane cu dizabilit\u0103\u021bi din comunitatea noastr\u0103 local\u0103!<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"624\" height=\"468\" src=\"https:\/\/heroesproject.eu\/wp-content\/uploads\/2021\/08\/image_2021-08-11_114529.png\" alt=\"\" class=\"wp-image-4501\" srcset=\"https:\/\/heroesproject.eu\/wp-content\/uploads\/2021\/08\/image_2021-08-11_114529.png 624w, https:\/\/heroesproject.eu\/wp-content\/uploads\/2021\/08\/image_2021-08-11_114529-300x225.png 300w, https:\/\/heroesproject.eu\/wp-content\/uploads\/2021\/08\/image_2021-08-11_114529-16x12.png 16w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure><\/div>\n\n\n\n<p>Sfaturi pentru follow-up: <strong><\/strong><\/p>\n\n\n\n<ul><li>Trimiterea unui rezumat al principalelor constat\u0103ri dup\u0103 atelier este o modalitate antrenant\u0103 de re-conectare cu participan\u021bii la atelier<\/li><\/ul>\n\n\n\n<h2><a><\/a>4. Concluzii<\/h2>\n\n\n\n<p>Implicarea timpurie a utilizatorilor ajut\u0103 la rafinarea considerabil\u0103 a unei propuneri care se potrive\u0219te cel mai bine nevoilor lor, cre\u00e2nd o valoare ad\u0103ugat\u0103 real\u0103 pe pia\u021b\u0103. D\u00e2nd amploarea proiectului nostru, a fost important pentru noi s\u0103 avem feedback direct din partea diferitelor noastre grupuri de utilizatori din fiecare \u021bar\u0103 pentru a ne asigura c\u0103 contextul local permite adoptarea tehnologiei platformei HEROES \u00een toate cele trei \u021b\u0103ri.&nbsp; <strong><\/strong><\/p>\n\n\n\n<p>Ca \u0219i concluzie principal\u0103, \u00een toate cele trei \u021b\u0103ri, familiile, precum \u0219i organiza\u021biile cum ar fi casele de \u00eengrijire reziden\u021bial\u0103, au nevoie de timp \u0219i de sprijin rentabil atunci c\u00e2nd caut\u0103 \u0219i angajeaz\u0103 \u00eengrijitori de \u00eencredere. Asisten\u021bii medicali, pensionarii \u0219i persoanele care trec la pensionare doresc modalit\u0103\u021bi s\u0103 fie ocupate, s\u0103 se simt\u0103 incluse \u0219i conectate. Alte motive ar putea fi un venit suplimentar sau o experien\u021b\u0103 \n care s\u0103 fie recunoscut\u0103 \u0219i apreciat\u0103.<\/p>\n\n\n\n<p>Participan\u021bii la prima rund\u0103 de ateliere de co-crea\u021bie \u0219i-au confirmat dorin\u021ba de a utiliza platforma HEROES \u0219i a\u0219teapt\u0103 cu ner\u0103bdare s\u0103 testeze versiunea beta \u0219i s\u0103 aib\u0103 o percep\u021bie mai bun\u0103 a utiliz\u0103rii acesteia. Urm\u0103toarea rund\u0103 de \u00eent\u00e2lniri de co-crea\u021bie va avea loc la sf\u00e2r\u0219itul lunii septembrie \u0219i le va permite participan\u021bilor s\u0103 vad\u0103 pa\u0219ii \u0219i fluxurile principale f\u0103c\u00e2nd contribu\u021bia lor \u0219i mai valoroas\u0103 pentru versiunea beta a platformei noastre HEROES.<\/p>","protected":false},"excerpt":{"rendered":"<p>Implicarea timpurie a utilizatorilor dvs., \u00eencep\u00e2nd cu faza de proiectare, este un pas cheie pentru dezvoltarea de produse sau servicii incluzive. Afla\u021bi mai jos mai multe despre ce \u00eenseamn\u0103 co-crearea \u0219i cum o folosim pentru a dezvolta platforma HEROES pentru recrutarea \u00eengrijitorilor.<\/p>","protected":false},"author":3,"featured_media":3915,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-microsite.php","format":"standard","meta":[],"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co-creating age inclusive products - HEROES Project<\/title>\n<meta name=\"description\" content=\"Co-creation is defined as a form of collaborative innovation: \u201eideas are shared and improved together, rather than kept to themselves.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heroesproject.eu\/ro\/2021\/08\/11\/co-creating-age-inclusive-products\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co-creating age inclusive products - 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